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LindseyPearl

Exceptional community marketing, brand storytelling, and growth strategy — with 20 years of experience launching some of the most memorable brands at the intersection of culture, technology, and entertainment.

Brand Strategy Community Marketing Growth Strategy Brand Storytelling Channel Strategy Global Marketing Digital Marketing Brand Strategy Community Marketing Growth Strategy Brand Storytelling Channel Strategy Global Marketing Digital Marketing

Experience

Chief
Full-Time
SEP 2025 — PRESENT

VP, Brand & Marketing

Leading brand and marketing strategy at Chief, the premier professional network for women executives. Driving community-led growth, brand storytelling, and full-funnel marketing to expand reach and deepen member engagement.

Lucid
Motors
Contract
APR 2024 — SEP 2025

Head of Channel Strategy & XFN Operations

Architected cross-functional marketing operations and channel strategy for a pioneering luxury EV brand. Aligned product, brand, and performance marketing channels to build a cohesive go-to-market engine at scale.

Rivian
Full-Time
MAY 2021 — AUG 2023

Senior Director, Global Marketing

Spearheaded global marketing for Rivian during a critical period of product launch and brand establishment. Built and led the team responsible for shaping brand narrative, community momentum, and integrated campaigns across markets worldwide from Los Angeles.

Apple
Full-Time
JAN 2017 — MAY 2021

4 Years at Apple

Part of the launch marketing team for Apple TV+. Rebooted social strategy for Apple Radio (formerly Beats 1 Radio). Launched Apple's first original programming with the Emmy Award-winning Carpool Karaoke: The Series.

Digital Marketing — Apple Services

MAR 2019 — MAY 2021 · Greater Los Angeles

Marketing Lead — Apple TV & Apple Music

JAN 2017 — MAR 2019 · Culver City, CA

Hulu
Full-Time
AUG 2015 — JAN 2017

Head of Social

Led social media strategy and team for Hulu during a pivotal growth era in streaming. Defined the brand's social voice, built audience across platforms, and connected content storytelling to cultural moments.

HBO
Full-Time
MAR 2008 — JUL 2015

7 Years at HBO

The digital voice of the HBO brand, leading digital and social strategy through the network's pivotal transformation to direct-to-consumer.

Director, Digital and Social Media

OCT 2011 — JUL 2015

Social Marketing Manager

APR 2010 — OCT 2011

Marketing Manager, HBO.com

MAR 2008 — APR 2010

Core Skills

01
Community Marketing
Building loyal brand communities that drive organic growth, advocacy, and lasting emotional connection.
02
Brand Storytelling
Crafting compelling narratives that differentiate brands and resonate across cultures and channels.
03
Growth Strategy
Designing full-funnel strategies that balance brand equity with measurable, scalable performance.
04
Channel Strategy
Orchestrating integrated multi-channel plans that maximize reach, efficiency, and brand consistency.
05
Digital Marketing
Leveraging digital platforms, data, and creative to drive awareness, engagement, and conversion.
06
XFN Leadership
Leading cross-functional teams and aligning stakeholders to execute on ambitious marketing visions.

Education

NYU
NEW YORK UNIVERSITY

Bachelor of Arts

Gallatin School of Individualized Study

Graduated with Honors